Last Updated: 20 August 2025

 

# GDPR Privacy Policy

Human Experience ("we," "us," or "our") is a leading digital marketing and emerging technology company. We provide customers with a unique human experience by blending high-powered artificial intelligence (AI) data and analytics with human ingenuity and creativity to meet the needs of audiences, creators, and brands. We serve global clients across North America, Europe, Africa, and the Middle East in sectors including Hospitality and Travel, Fashion, Personal Care and Beauty, Entertainment, Healthcare, Investment and Finance, Consumer Packaged Goods (CPG), and Technology. We work with brands and creators across all major social media platforms, including Facebook, TikTok, Instagram, YouTube, and LinkedIn.

We are committed to protecting your personal data and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage with our services, or otherwise interact with us. This policy complies with the General Data Protection Regulation (GDPR) where applicable to the processing of personal data of individuals in the European Union (EU) or European Economic Area (EEA).

Please read this Privacy Policy carefully. If you do not agree with the terms of this policy, please do not access or use our website or services.

## 1. Data Controller

Human Experience is the data controller responsible for your personal data under the GDPR.

**Contact Details:** [Insert Company Full Name] [Insert Company Address] Email: [Insert Privacy Contact Email, e.g., privacy@humanexperience.com] Telephone: [Insert Phone Number]

If we have appointed a Data Protection Officer (DPO) or an EU Representative, their contact details will be provided here: [Insert if applicable].

You have the right to make a complaint at any time to your relevant supervisory authority for data protection issues. We would, however, appreciate the chance to address your concerns before you approach the authority.

## 2. Personal Data We Collect

We may collect and process the following categories of personal data about you:

- **Identity Data:** Name, title, job title.

- **Contact Data:** Email address, telephone number, postal address.

- **Technical Data:** IP address, browser type and version, time zone setting, browser plug-in types, operating system, platform.

- **Usage Data:** Information about how you use our website, products, and services.

- **Marketing and Communications Data:** Your preferences in receiving marketing from us and our third parties.

- **Professional Data:** Information related to your business, such as company name, role, and industry sector.

- **Analytics Data:** Data from AI tools, analytics providers, and social media platforms for campaign performance and audience insights.

We collect this data directly from you (e.g., via forms on our website, email correspondence, or contracts), automatically through cookies and similar technologies when you visit our website, or from third parties (e.g., social media platforms, analytics providers, or publicly available sources).

We do not intentionally collect special categories of personal data (e.g., health, racial or ethnic origin, political opinions) unless explicitly provided by you for a specific purpose and with your explicit consent.

## 3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Under the GDPR, the most common lawful bases we rely on are:

- **Consent:** Where you have given clear consent for us to process your data for a specific purpose (e.g., marketing communications).

- **Contract:** Where processing is necessary for the performance of a contract with you or to take steps at your request before entering a contract (e.g., providing our services).

- **Legitimate Interests:** Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., improving our services, analytics, or direct marketing to business contacts).

Examples of how we use your data:

- To provide and manage our digital marketing and technology services.

- To communicate with you about our services, updates, or events.

- To analyze website usage and improve user experience.

- To deliver targeted marketing and measure ROI for campaigns.

- To comply with legal obligations.

We may use aggregated or anonymized data for analytics and AI-driven insights without further notice to you.

## 4. Disclosure of Your Personal Data

We may share your personal data with:

- Service providers (e.g., cloud hosting, analytics tools, email providers) acting as processors.

- Professional advisers (e.g., lawyers, accountants).

- Social media platforms and advertising partners for campaign delivery.

- Regulators or authorities where required by law.

- Business partners, successors, or in the event of a merger/acquisition.

All third parties are required to respect the security of your personal data and treat it in accordance with the law. We use Data Processing Agreements where necessary.

## 5. International Data Transfers

As a global company, we may transfer your personal data outside the EEA (e.g., to North America, Africa, or the Middle East). Where we do so, we ensure a similar degree of protection by using mechanisms such as Standard Contractual Clauses or adequacy decisions.

## 6. Data Security

We have implemented appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments.

## 7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including legal, accounting, or reporting requirements. Retention periods vary by data type (e.g., contract-related data for the duration of the contract plus statutory limitation periods).

## 8. Your Data Protection Rights

Under the GDPR, if you are in the EEA, you have the following rights regarding your personal data:

- **Right to Access:** Obtain a copy of your data.

- **Right to Rectification:** Correct inaccurate data.

- **Right to Erasure ("Right to be Forgotten"):** Delete your data in certain circumstances.

- **Right to Restriction of Processing:** Limit how we use your data.

- **Right to Data Portability:** Receive your data in a structured format.

- **Right to Object:** Object to processing based on legitimate interests or for direct marketing.

- **Right to Withdraw Consent:** Where we rely on consent.

- **Rights Related to Automated Decision-Making:** Not to be subject to decisions based solely on automated processing (unless necessary for a contract or with consent).

To exercise these rights, contact us at the details above. We respond within one month (extendable in complex cases). There is usually no fee, but we may charge for excessive requests.

## 9. Cookies and Tracking Technologies

Our website uses cookies for functionality, analytics, and marketing. You can manage your preferences via our cookie banner or browser settings. For more details, see our separate Cookie Policy [link if available].

## 10. Changes to This Privacy Policy

We may update this policy from time to time. We will notify you of significant changes by posting the new policy on our website and updating the "Last Updated" date.

## 11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at: [Insert Contact Details].

**Note:** This is a template tailored to your company's description. It should be reviewed and customized further by a qualified legal professional to ensure full compliance with GDPR and any other applicable laws, as your specific data processing activities may require additional details.